The story begins years ago when, as a young woman, Andrea Gruvmalm had a dream of creating her own fashion brand. Andrea has always been under the influence of her talented grandmother, an artistic woman from Dalarna, who turned everything in her surroundings into a craftsmanship project. She made everything from clothing and china to curtains and baskets using traditional Swedish techniques and designs. Her grandmother inspired Andrea to create the brand, and her grandmother remains a part of the foundation Andrea G was built upon.
Giving back to the community has always been a part of Andrea’s life. Now with the development of Andrea G, the customer can take part in a movement beyond the products and a purpose beyond looking nice. A share of the profits from all sales goes directly to Vaggan and its charity work with orphanages.