The story begins years ago when Andrea Gruvmalm as a young woman had a dream of creating her own fashion brand. One of her big inspirations has always been her grandmother, an artistic woman from Dalarna who turned everything in her surroundings into a craftmanship project”. She made everything from clothing and china to curtains and baskets, everything using traditional Swedish techniques and designs. This has been the source of inspiration for Andrea.
Giving back and charity work has always been a part of Andrea’s life and now with Andrea G you get to take part in a movement beyond the products, a purpose beyond looking nice, as a share of the profit from all sales goes straight to Vaggan and its charitywork with orphanages.