Bee Cakes
Bee Cakes is a creative bakery that blends artisanal pastry-making with a modern, friendly, and educational approach. Beyond offering handcrafted cakes, cupcakes, and desserts, the brand focuses strongly on teaching and community.
My goal in this project was to translate its values into a design language that felt intentional, distinctive, and scalable.
Client
Retórica Marketing
Project
Branding
A key component in defining the identity was the symbol. The isotype was deliberately conceived to echo a classic pastry technique: creating silhouettes and decorative shapes using a piping bag.
Its fluid, continuous lines reference the tactile artistry of working with icing, grounding the brand in the handmade precision that characterizes baking.
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At the same time, the shape also subtly suggests the top view of a cupcake: an abstract, modern interpretation that reinforces the brand’s connection to its product in a clean and sophisticated way.
This dual reading adds depth to the identity and creates an instant visual link to the world of Bee Cakes.
The overall visual approach incorporates soft colors, clean typography, and a friendly graphic style that adapts easily across social media, the website, and promotional materials.
The result is a cohesive and inviting identity that reflects Bee Cakes’ dedication to making baking accessible, enjoyable, and inspiring for everyone.
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