El Colmado
El Colmado is that lively spot where the cans go fast, the vermouth keeps flowing, and nobody comes to act proper. A fun little corner with great food, big flavors, and no drama.
Client
La Rúa Social Club
Project
Social Media & Events
The project focused on redefining the visual identity to create a clearer, more consistent, and recognisable system across all communications. The brand already had a bold, playful attitude, but its visual language had become fragmented over time.
Past communications often mixed visual elements from El Colmado, a physical venue, with those of La Rúa, the parent company that owns it. This blending of brand images created a lack of visual hierarchy and a confusing brand presence.
Event graphics varied significantly from one another, making it difficult to establish a cohesive identity and weakening overall brand recognition.
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The redesign centred on bringing all visual elements under a unified style rooted in the authentic character of El Colmado.
The goal was to refine the aesthetic into something more mature and structured, while still preserving the rebellious, street-inspired personality that defines the brand.
Design Solutions
Created a set of graphic elements for different event categories, allowing each type of event to have its own identity while still belonging to the same visual family.
Separated the identities of La Rúa and El Colmado, ensuring that each maintains its own purpose and that their visual codes are not mixed.
Unified typography, illustration styles, and layouts to eliminate inconsistencies from previous seasons.
Designed reusable templates to streamline production and ensure consistency across all future materials.
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