Gym Virtual
The evolution of Gym Virtual’s visual identity across social media, editorial content, and packaging.
Gym Virtual was created with a clear mission: to make fitness feel close, human, and truly accessible. What began as a series of home-workout videos by Patry Jordán has grown into a global digital fitness platform, followed by millions of people who train daily from home.
Client
Patry Jordán
Project
Social Media / Editorial / Packaging
Context & Challenge
As Gym Virtual continued to scale, the brand faced the challenge of evolving its visual language without losing the emotional connection that made it successful.
The objective was to move towards a more mature, clean, and consistent visual tone, while remaining approachable, motivational, and aligned with the community’s values.
Initial Visuals
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Design solutions
Brand’s next chapter needed to be applied across multiple touchpoints, including social media, paid campaigns, editorial content, and physical products.
Key design decisions focused on creating cleaner layouts and refined typographic systems, a more deliberate use of color and visual hierarchy, and clear, focused messaging to support long-term brand recognition.
This evolution positioned Gym Virtual as a mature digital wellness brand, prepared to scale while maintaining a strong emotional connection with its community.
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Brand Extensions
As part of the wide Gym Virtual ecosystem, the project also included packaging design for Misbody, a related brand focused on low-calorie, high-protein products.
This extension represented a key opportunity to translate Gym Virtual’s digital-first identity into a tangible, physical brand experience.
Photography copyright © Misbody.
The resulting packaging system reinforced brand credibility and allowed Misbody to integrate seamlessly into the Gym Virtual universe, while maintaining a distinct and recognizable identity.
This approach ensured long-term scalability and a cohesive brand experience across both digital and physical touchpoints.
