Mamimás
Mamimás was born from the desire to create a supportive, informative, and inspiring space for women navigating the many stages of life. The platform needed a visual identity that could communicate care, clarity, sense of community and empowerment, while also being warm and approachable for a diverse audience.
Client
Patry Jordán
Project
Branding & Social Media
The challenge was to create a design language that felt both professional and human, capable of resonating deeply with the community Mamimás serves and expressed empowerment, warmth, and trust.
The logo and graphic elements were crafted to communicate stability, support, and approachability. Typography choices, color palette, and iconography were carefully selected to create a sense of calm, trust, and optimism.
The goal was to integrate the brand’s visual identity across all platforms, a vision beautifully realized here on the website through the web team’s execution, ensuring a consistent and instantly recognizable design everywhere.
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The brand identity was then expanded into recording materials, digital assets, and social media content, ensuring consistency across all touchpoints.
The result is a unified brand ecosystem that amplifies Mamimás’ core values, strengthens its connection with its audience, and supports the platform’s long-term growth with a clear, empowering visual voice.
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