Polar Global
Polar Global Group is a forward-thinking leader in sustainable HVAC solutions, blending advanced technology with clean, modern design aesthetics.
The project focused on redesign of Polar Global’s visual identity to create a cleaner, more cohesive, and flexible brand system across digital and print.
Client
Polar Global Group
Project
Branding & Editorial
Key challenges
Creating a system that could adapt to multiple touchpoints without losing brand recognition.
Refining the brand’s tone to feel professional yet approachable.
Ensuring visual components could be applied efficiently across campaigns and materials.
The project focused on elevating the brand’s visual identity and creating a flexible system that could be applied consistently across all channels.
Work included the development of brand strategy and evolution of the logo system, the creation of flexible editorial layouts for both print and digital, the refinement of typography, color palettes, and visual hierarchy, and the production of comprehensive visual guidelines to ensure consistency and scalability across all brand touchpoints.
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Brand evolution
Polar Air, a brand within the Polar Global Group, was reimagined through a refinement of its aesthetics and an update of its brand guidelines, resulting in a more cohesive visual language and a polished, unified graphic identity.
Over time, the brand system evolved to include cleaner layouts, consistent typography, and modular components adaptable across digital and print touchpoints.
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